Jessica’s Journey – Ahh…Spa…


by Jessica Arent

amigos guadalajara 2014Let’s slow it down this week while we recover from a Hurricane over Los Cabos, come to grips with the changing seasons and wrap our minds around the departure of sweet summer. The fall semester is upon us, and we return to the chaos of our schedules, managing the lives of others and ourselves in what looms ahead as the busiest time of year. I cannot yet let go of summer. I cannot give in to the cooling air, the changing aspen leaves from green to gold and amber, and the drop of temperature with the setting sun of cooler nights. The harvest moon comes upon us, more orange at the full  with each passing wax and wane, and wax once more, and still I grip tightly to summer and find my grasp losing hold.  So I climb deep into my mind to the most epic day of my summer. The day time stood still, and the world melted around me, and I succumb to pure unadulterated decadence.

Driving through the long thoroughfare of Guadalajara, I watched the buildings pass by me, noticing the people on the streets carrying on with their business, and conversations with one another. The tall professional buildings of Downtown Guadalajara, one after the next speeding by, all the while the excited group in the minivan carried on their various conversations. I was lost in deep thought, and in my own world, catching bits and pieces of this gossip or that idea.

spaview3Just as I began to doze in the warm sunshine of my seat, the city gave way to a country I have only seen the likes of in one other place; my home. The Central Valley of California. I had to stop and take a breath and return to reality that I was still in fact, in Mexico and this was all too familiar climate and terrain, and suddenly I felt overwhelmed with a feeling of being home. All around me rolling hills with rich soil erupted as far as the horizon could go. Each hill perfectly rowed, some with grapes, others avocados and most agave field after agave field. No, we never did grow agave in the Central Valley but I assure you the vibrant soil and the air were undeniably home! This was Jalisco, Mexico and this was the root of all tequila. If it wasn’t an Agave from this soil, it wasn’t tequila. That is all.

rolling hillsAs we climbed out of the state of Jalisco and headed East, we passed into Colima, and it was here I had to do a double take! The soil became darker and the hills higher. The sky grew dark with big thick rolling thunderheads, and the rain began to come down, releasing a scent in the air that was so rich, you couldn’t help but want to taste it, and breathe it in through your mouth.  I rolled down my window, put out my hand and let the fat warm drops land on my outstretched  palm.

As we came around a turn I saw a sign that made me smile from ear to ear. Driscoll’s Strawberries!! In the heart of the central Valley of California, lies Watsonville, California. Home to innumerable Mexican migrant field workers, Driscoll’s also calls their headquarters home in Watsonville, California. This was certainly a taste of home! The fields stretched for what seemed like miles, over the rolling hills, and the smell of the ripening raspberries and strawberries, mixed with the dark rich aromatic soil and the rain seemed like a ride through heaven as we climbed, up and up and up further into the state of Colima and toward our destination. Bliss hardly described the sense of peace that came over me, as I closed my eyes with the swaying of the car, as we drove switchback to switchback and climbed higher and higher, gently rocking me to sleep…

lavanda spaGood thing I neither snore nor drool! Not long later, I opened my eyes just as we passed through a grove of evergreens and a red brick retaining wall. The sign on the wall painted with loving artisan hands, and cast to clay simply stated “San Bernardo”.

habitcionesSan Bernardo can only be described in one word. “Heaven”. I am convinced that if Heaven exists and it is created of the image of my mind and desires, it IS the San Bernardo.

A Hacienda style boutique hotel and spa, the San Bernardo sits in a valley of God’s green thumb. Abundant with diverse foliage, the valley that spans out and around the San Bernardo, is without a doubt the most tranquil, relaxing place that time ever stood still to tell.

backThere are only 7 “Habitaciones” (Guest Rooms) on the property.  All are confined to one side of the three story hacienda for absolute solitude and privacy. The private suites are adorned with fresh white luxury European linens, rustic rich dark wood four poster king beds and adjacent sitting rooms and bathrooms each with their own breathtaking view of the property and yet each so private, you would never know you had a neighbor. Within the courtyard of the Habitaciones are hammocks for siesta’s and to enjoy the natural breezeway the open architecture plan produces.

The Hacienda of San Bernardo is built with artistic archways, deep rich wood trim and doors, and handmade materials that are both useful and seamlessly integrated into the architecture and over all design concepts of the hacienda.

dining2Down the Mexican paver tile stairs (Okay I had to make a point about the tiles; I have been angling to have my own floors redone in these for years!), lies the indoor/outdoor open air dining room for guests. Tables are set in anticipation of the guests desire at all times of the day, and the service staff is assigned similar to that of a butler service. Your server is exclusive to your table and your needs.

Known throughout the region for the properties of the Farm-to-Table methodology sweeping the epicurious globally, San Bernardo offered up an incredible culinary journey, evidenced by the tables I passed whiling away the afternoon over deep red rich wines and the kitchen’s specialties.

We were led through the dining room to the back patio, and down a set of stairs through the garden. Ducks waddled everywhere, much to my joy and the hummingbirds buzzed everywhere the butterflies were in the wild flower beds.

diningTucked behind the main hacienda, is a smaller building that appears very nondescript on the outside. Once you pass through the heavy oak door, the world goes absolutely silent, and you find yourself standing in a room that lifts your senses as you deeply inhale lavender and the soft scent of eucalyptus. Contrary to what you might think, neither scent is overpowering and both are said to be instantly healing.

Out of nowhere a woman appeared, and whispered “welcome” to us as she motioned us to follow her to a changing room. There plush white robes waited for us to change into. She instructed us to undress and put on the robes and she would be waiting to show us to our rooms when we came out.

sanbathWe each entered our respective room where another small quiet woman waited. Whispering as she closed the door behind me, she instructed me to lie down. It was here I met my angel in this heaven called San Bernardo. I usually don’t like massages. While I am not sure why I have never found a masseuse I liked, this experience could only be described as Epic. Quiet, with nothing but the sound of the thunderheads rolling overhead, and the rain pelting the roof, I let the world go, and closed my eyes and submit myself to the able hands of this masseuse. For the next 90 minutes everything in the world went away. Lost in an abyss of nothing but space and the time that seemed to stand still I let her take the tension from my shoulder blades and carry it all the way out down my arm and through my hand and out my fingertips. She pulled the weight of the world from the small of my back down my thighs, through my calves and out through the bottoms of my feet, all the while lost in this utopia of nothingness. Not a care, not a worry and without intrusion. There was no cell phone. No phone calls. No email alerts, no social media notifications. No one asking me for anything. No one waiting for me. No place else to be in this moment, but exactly where I was. Putty in the magic hands of the most amazing angel-masseuse in my heaven called San Bernardo.

spaview2In what seemed like a moment later, she quietly whispered in my ear “just relax here until you are ready. Please get up carefully and sit for a moment. When you are ready come out to the pool area, where I will have tea waiting for you”…. You don’t have to ask me twice!!

tacosI seemed to float up off that table. I think I literally floated out to the pool as instructed, where I sat down in a recliner facing the pool and therapy hot tub, and the glass wall beyond that opened the expansive view of the property and valley. Quietly I sat here and watched the Eagles soar above the rolling green hills and the ducks waddle about. Hummingbirds buzzed feeders that hung from hooks outside the glass wall of windows. spapoolI sipped tea and reflected on the beauty that lay before me, thankful for this moment and feeling blessed. I sat here and weighed in on my life and quietly said a word of two of gratitude to the universe for the incredible beauty I was fortunate enough to witness in this moment.

Soon the angel returned to tell me my lunch was ready in the dining room and quietly encouraged me to get dressed and join the others. Although I frowned at the idea, she assured me I would not be sorry. Reluctantly I dressed and went out to join the others, already missing my angel and working out a plan to return in the not so distant future.

lunch1Sitting down to lunch the table was all a buzz of conversation. The waiter alight to fill fresh water glasses and setting up the first serving plates, began to tell us of the upcoming menu and all conversation seemed to come to an abrupt halt. If there is one thing besides tequila that can shut up this crowd, it’s food. Fresh Ceviche in compote’ cups atop fresh guacamole. Mango Salsa set upon fresh tortillas chips served warm. The main course, fresh Duck (????) sobrosas served in fresh corn tortillas with lime, crema and three chili sauces from which to choose. The duck thing perplexed me, I have to be honest, and yes, I turned around in my chair to look out at the waddlers on the lawn quacking away, while the table all turned to laugh at me. I am a California girl, we have bleeding hearts and hug trees. We also save Ducks whenever possible but let’s face it, the ones’ on my plate were beyond saving anyway and tasted AMAZING!!!

spaview1Lunch concluded with a warm chocolate confection that literally exploded rich semi-sweet Mexican chocolate with a light jalapeno after note, served with fresh star fruit that refreshed the pallet on the backside of the bite when had together. I am telling you, this was without a doubt the closest thing to Xanadu imaginable! I did not want to leave, and when the time came to say “good bye” I did so with a heavy heart and enormous pout.  What?! I don’t play poker for a reason!!

spaview4Even in the summer storms, there is magic in Mexico. The smell of the soil, the smiles of the people, the culture that speaks to life in balance. A time for all things, and when the time comes to take care of you, there is no guilt. Mexico loves her siestas. She loves her time in quiet and solitude. She cares about her environment and she takes the time to stop and thank God for the abundant blessings of the Universe, Mother Nature, and God.

Here summer seemed everlasting. Here summer seemed to settle in and time stood absolutely still for a day. Here summer was rich and abundant in the soil, in the scents of the air, in the warm rain that washed us over and the thunderheads that gave Mother Nature’s music to the canvas that was San Bernardo.

valley san bernardoIt is to this moment of this past summer that I grip tightly, rebelling against the changing season and impending harvest. I hold to that solitude and peace found in the little heaven of San Bernardo. While fall whips at the tree outside my window and the harvest moon glows bright in orange and deep yellow hues, I think of the bright summer moon that illuminated the valley and glowed and shimmered against the little lake.

I will forever be a summer girl. This year when fall gives way to winter, and the snow begins to descend on my Colorado Mountains, I will sit in my chair in front of the fire, close my eyes and return to my newfound piece of heaven. I will hold on to it, every nuance, every moment, and every breath until the next summer day I am able to return to this magical place where time stands still and the whole world goes away.


jessica arent, jessica's journey, mexico, tequila, tequila aficionadoAbout Jessica Arent

Jessica Arent has spent her career steeped in the Hispanic culture. Passionate about the Latin culture and experiencing roles that have taken her from television to digital marketing throughout the United States and Mexico, Jessica’s passion for Mexico runs in her blood. An accomplished writer, Mexico is where her heart lives and is the focus of her work and writing.  Specializing in marketing Hispanic based products and services, Jessica will tell you there are few people in the world or places she has traveled, from Asia to Europe and in between, who compare to the Mexican culture.  Building websites such as ALL ABOUT MEXICO and fostering the marketing endeavors of a number of tequila products, to name a few, Jessica sets out to inspire the world around her, one person, one relationship at a time, to know and understand the culture she calls home.  Jessica is a partner at Intermountain Media, LLC, the Communications and Media Director of Terra Energy Resources Corp, and shares other travel and tequila adventures on her blog, Jessica’s Mexico.

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Embajador Tequila Conquers California At Spirits of Mexico!

Captures gold and silver medals across contest categories…

Embajador, reposado, spirits of mexico, tequila, tequila aficionado, anejoSeptember 29, 2014, Del Mar, CAEmbajador Tequila Supreme añejo was awarded a gold medal from the longest running Mexican spirits competition in North America, the Spirits of Mexico.  A panel of judges with over 300 years of experience between them also voted both Embajador Tequila Platinum Blanco and Embajador Premium Reposado coveted silver medals.  The blind tasting took place on August 25-26, 2014 at the popular Hacienda Hotel in Old Town San Diego with the results announced yesterday during a special ceremony at the Del Mar Fairgrounds.

Hailing from the famed blue agave growing region of Atotonilco in the highlands of Jalisco, the family owned Embajador Tequila stunned the Spirits of Mexico competition by capturing the gold medal in the añejo category.

“We feel like sweepstakes winners!” exclaimed an overjoyed Andres Garcia, Embajador’s Regional Sales Manager.  “Taking the gold medal for our anejo at the Spirits of Mexico tasting competition is breathtaking.”

And just like their global brand ambassadors, Mariachi Nuevo Tecalitlan, one of the hottest mariachi troops in Mexico, Embajador tequila swaggered into the blanco and reposado segments of the competition and claimed twin silver honors.

“We are ecstatic over winning two silver medals for our reposado and blanco, too,” added Garcia.  “We’re extremely proud of the consistency in Embajador’s flavor profile and quality.”

The Embajador family is adamant about crafting superlative and distinguished tequila.

Embajador, reposado, spirits of mexico, tequila, tequila aficionado, platinum, blancoIt uses only its own estate grown 100% blue weber agave that is carefully tended for 8-10 years.  Baked in an adobe oven, the piñas are shredded using water from the distillery’s own aquifer, and then fermented from 3-5 days.  After double distillation, the luminous Platinum expression is rested 40 days in stainless steel vats to ensure a complete balance of character.

The captivating Embajador Premium Reposado is rested for a period of eight months in American and French Oak barrels, while the gold medal winning Supreme Añejo is aged with devotion for one year and six months in American and French Oak barrels.

This has been a year filled with accolades for the small batched Embajador tequila.  In April, it racked up a glimmering platinum title at the prestigious SIP Awards, while their other expressions garnered silver and bronze prizes, as well.

Embajador, reposado, spirits of mexico, tequila, tequila aficionado“Getting these esteemed awards is a symbol of our family’s determination, commitment and dedication to producing high caliber tequila,” said Garcia, “and that’s the better part of winning.”

Entering tasting competitions and gaining recognition for accumulating awards is only part of Embajador’s strategy to grow the brand.

“Acquiring the gold and silver medals provides us and our distributor sales team with a tequila that we can be proud to stand behind and be assured it’s top-notch juice,” explained Garcia.

“These trophies are great sales and marketing tools that give us the opportunity to present Embajador to any retail buyer and be confident that it will add value to their premium tequila shelf selection,” he described.

“We plan on celebrating these awards with a big ‘Thank You’ to all the people behind the scenes that made Embajador Tequila what it is today,” continued Andres.  “We value their hard work, long hours and integrity.”SOM-logo

Gratefully, he added, “Thank you Spirits of Mexico for celebrating and acknowledging this noble spirit.”

Not accustomed to sitting on their laurels, Andres Garcia admitted, “We plan on commemorating this triumph by popping a few bottles of Embajador Tequila.  Salúd!”


Distributors/Vendors:  Contact Andres Garcia, Regional Sales Manager, to discuss the benefits of adding Spirits of Mexico gold medal winner Embajador Tequila to your portfolio at  More details on Embajador Tequila on their website here.  To learn more about the Spirits of Mexico, click here.  Spirits Writers:  For an in-depth interview with Andres Garcia, call 469-216-0567.  Hurry–slots are filling up fast!


2014 Spirits of Mexico Winners Announced

dos armadillos, 2014 spirits of mexico, tequila, contest, winner, packagingThe 2014 Spirits of Mexico winners have been announced!  There is a huge list of winners in both tequila and mezcal this year.  What do you think of these brands?

Following are the winners with links to some of our articles & reviews mentioning them:

Tequila Extra Añejo

Tequila Herradura Seleccion Suprema – Best in Show

“A luxurious spirit loaded with character. It has a lustrous amber color, a medium-weight body and a glorious nose of jasmine, fennel, dill, peppercorn, green olives and oaky vanilla. The spiciness and fruity flavors continue on throughout the long, lingering finish.The finish is long, balanced and sublime.”

Dos Armadillos Tequila – Best in Show Packaging

“Nicely textured, richly sweet, intriguingly spicy with a dash of dried herbal earthiness – a well-balanced combination of sweet agave, acid, spice and finish. Charming and enduring.”

Tequila Blanco

Jenni Rivera La Gran Señora – Best in Class

“This blanco is all floral finesse, with some talc and geranium out front. Flavor notes of roasted pumpkin and intense concentrated agave sweetness. Finishes with tang of white pepper and baked squash on the very long lasting finish.”

Tequila Reposado

Jenni Rivera La Gran Señora – Best in Class

“Pretty confectionary nose – banana cream, caramel, coconut and vanilla and a taste of creme brulee distinguish this reposado. All spice on the palate, with a medium body and loads of baked fruits and spice box. Ends with a surprising potent punch – solid gold.”

Tequila Añejo

Milagro – Best in Class

“Slightly maritime aromas of seaweed and salt spray with a touch of caramel. Tastes earthy and vegetal, with a green pepper tang, clove and sandalwood.”


Casa D’Aristi XTA – Best in Class

“Anise, honey, chocolate and orange peel make a harmonious nose; on the palate, syrupy but with enough acidity to carry it through lots of orange and honey notes with spiciness. Well-balanced and intriguing.”

Mezcal Añejo

Los Amantes – Best in Class – TIE

“Savory defines the aromas from this aged mezcal – fish sauce, black vinegar and even tamari. On the palate, we find nectarines and plums dashed with black pepper, some vegetal notes and a mild oaky vanilla quality that leads to a finely balanced mix of smoke, acid, brine, fruit and sweetness. Delightful aged mezcal.”

Mezcal Joven

HPS Epicurean Marca Negra Tobala – Best in Class – TIE

“Complex herbal and roasted fruit nose, with white pepper, vanilla, brine and earth in the mix. Moderately smoky, on the palate it bursts with a briny and limey attack – sweet but big and robust with notes of lime leaf and peaches with the emerging smoke. Very long lasting zip of sweet smoke.”


Tequila Blanco Gold Winners

Brown Forman Herradura

“Classic aromas of a lightly wood-aged blanco – baking spices including nutmeg, mace and cinnamon, with plenty of
agave aromas and flavors. Fresh and well-rounded, finishing brisk and clean.”

Crotalo Spirits Lucha

“Pale yellow hue suggests light aging; sweet roast agave aromas backed with cinnamon opens up into a delicate
expression of white flowers, pumpkin and agave. Light and pretty with great licorice finish.”

El Cachanilla El Cachanilla

“An interesting aromatic mix – cotton candy, geranium, pencil shavings at the fore – makes for a compelling opening,
and the mild palate becomes robust at the close with an assertive peppery zip.”

Euphoric Spirits Company U4RIK

“Lovely aroma of talc, geranium and paper followed with a dash of dried herbs. Crisp with a slightly bitter appetizing
quality on the palate, leading to an assertive, peppery finish.”

Sidney Frank Importing Co Casamigos

“Pretty white flower and cotton candy aromas and a touch of cinnamon. On the palate, it’s crisp, a little briny with some tropical fruit notes. Crisp and compelling finish.”


Tequila Reposado Gold Winner

Sidney Frank Importing Co Casamigos

“Pretty white flower and cotton candy aromas and a touch of cinnamon. On the palate, it’s crisp, a little briny with some tropical fruit notes. Crisp and compelling finish.”

Tequila Blanco

Brown Forman Herradura

“Classic aromas of a lightly wood-aged blanco – baking spices including nutmeg, mace and cinnamon, with plenty of agave aromas and flavors. Fresh and well-rounded, finishing brisk and clean.”

Crotalo Spirits Lucha

“Pale yellow hue suggests light aging; sweet roast agave aromas backed with cinnamon opens up into a delicate expression of white flowers, pumpkin and agave. Light and pretty with great licorice finish.”

El Cachanilla El Cachanilla

“An interesting aromatic mix – cotton candy, geranium, pencil shavings at the fore – makes for a compelling opening, and the mild palate becomes robust at the close with an assertive peppery zip.”

Euphoric Spirits Company U4RIK

“Lovely aroma of talc, geranium and paper followed with a dash of dried herbs. Crisp with a slightly bitter appetizing quality on the palate, leading to an assertive, peppery finish.”

Sidney Frank Importing Co Casamigos

“Pretty white flower and cotton candy aromas and a touch of cinnamon. On the palate, it’s crisp, a little briny with some tropical fruit notes. Crisp and compelling finish.”

Brown Forman Herradura

“Power packed nose of brine and spice in a classic expression of a Tequila valley-style reposado. Snappy and well integrated with an impressive intensity. Assertive and mouth-watering.”

Heaven Hill Lunazul

“Earthy and herbal with notes of mint, menthol and yerba buena enhanced by a vanilla sweetness. Medium-bodied with a well-knit balance among sweetness, acidity and fruit with a dash of oaky creaminess. Delicate, refined and a touch of brine at the appetizing finish.”

Muerto Spirits Muerto

“Fills the nose with aromas of cooked agave, vanilla flan and baking spices, notably cinnamon and nutmeg. Great balance between oaky richness and fresh agave flavors in the mouth and another touch of vanilla with mouthwatering acidity and a fresh and pleasing finish.”

Sidney Frank Importing Co Casamigos

“Sturdy nose of talc, grass and coconut; exceedingly smooth with a dash of brine, smoke and very fine limey acidity and vanilla. Finishes pretty and medium-length with appetizing spice cake quality.”

William Grant & Sons Milagro

“Light aromas of tropical fruit, coconut and vanilla; medium bodied, slightly briny with well-knit herbal zing. Crisp, lightly floral and tasty on the finish.”

Tequila Añejo Gold Winners

Brown Forman El Jimador

“Aromas of dill, olives and baked pineapple, with a briny sea salt tang, peaches and vanilla cream. Nicely balanced sweet spice and toffee, with dashes of vanilla, with a subtle spiciness lingering past the finish.”

Brown Forman Herradura

“Intense aromas of vanilla, cinnamon, brine, green olives and green mango herald a classic Tequila valley-type anejo. Filled with spicy flavors – nutmeg, mace, ripe mango, white pepper and cedar – and intense, it finishes strong but very very tasty. Outstanding.”

Euphoric Spirits Company U4RIK

“Moderate weight and high acid tang meld well with the lovely spice expression. Direct, flavorful, brisk and silky; very
fine anejo.”

Garcia Group Spirits Celestial

“Clove, menthol and vanilla characterize this winning anejo’s aromas, with a moderately rich mouthfeel that turns creamy and then spicy rich. At the finish, an impressive spice explosion.”

Heaven Hill Lunazul

“Toasty oak and light tobacco aromas; on the palate, rich, even and oily, with spice notes including star anise, balsam and candy corn. Clean and refreshing finisher.”

Muerto Spirits Muerto

“Richly sweet with loads of vanilla, coconut, candy corn and roasted agave mingling together. Appealing to the sweeter side of the agave but appealing and flavorful, with a pretty finish.”

Pan American Beverage & Tequila Imports, LLC Embajador

“Richly confectioned nose, like pastry cream or cake icing with vanilla and cinnamon notes. On the palate it turns briskly astringent with lip smacking acids, making it very inviting and clean. Finishes tight and tingly with well-balanced spice.”

William Grant & Sons Milagro Select Barrel Reserve

“Opens with a charming cream and caramel confectionary aroma, with hints of menthol and crushed pecans. It’s a sophisticated sipper with a lightly spicy palate, shifting through nutmeg, cinnamon and white pepper, with a pleasing nuttiness on the finish.”

Three Crowns Distributors Jenni Rivera La Gran Señora

“Lush and luscious with a great balance among sweetness, acidity and spice. Great expression that is very, very persistent on the finish with a peppery and pleasing punch. Outstanding.”

Tequila Extra Añejo Gold Winners

Crotalo Spirits Crotalo Tres Marcos 3*5*7

“A deep and rich amber hue with a velvety textured body and an alluring semi-sweet bouquet of vanilla, caramel, fruit and dark chocolate. The palate is loaded with spice, butterscotch, cocoa, vanilla and light peppery notes, all of which persist on the palate for an agreeably long time.”
El Cachanilla El Cachanilla Tequila

“A rich amber hue and an alluring bouquet laced with fresh baked aromas of cinnamon, caramel, vanilla and nutmeg. A gentle entry expands into an array of flavors—toasted oak, cinnamon, maple syrup and marzipan, all of which persist on the palate for an agreeably long time.”

International Premium Spirits Corporation Dos Armadillos Tequila

“Nicely textured, richly sweet, intriguingly spicy with a dash of dried herbal earthiness – a well-balanced combination of sweet agave, acid, spice and finish. Charming and enduring.”

Flavored Tequila Gold Winners

Dirty Tequila LLC Dirty Tequila

“Appealing mix of spice and pineapple with crisp agave; a crowd pleasing shot or cocktail ingredient, sweet and spicy at the same time.”

William Grant & Sons Ancho Reyes Chile Liqueur

“Spicy, savory and sweet, this flavored tequila has an appealign earthiness and robust abcho chile zing. Great cocktail modifier sutibale for any tequila or mezcal recipe tweaking. A winner.”

Mezcal Joven Gold Winners

HPS Epicurean Marca Negra Espadin

“Lightly smokey, grappa like in its aromatic appeal, with pumice, chamomile and brine in the mix. Great citric acid crispness, with smoke, fruit and brine wrestling for primacy. In the end, all find their place in this remarkable crisp mezcal.”

Viejo Indecente Mezcal Viejo Indecente Ensamble

“Sweet smoked – cherry wood, smoked peaches and nectarines, with a dash of olive braine create a complex aromatic opening. Full bodied, with a deopth of finish that invites another sip.”

William Grant & Sons Bosscal Mezcal

“Orange creamsicle and vinegar, along with dried herbs and lime zest on the nose; tastes of a beautifully knit smoked fruit platter, spiked with grapefruit juice and a touch of brine.”

Rested Mezcal Gold Winners

Dibela Enterprises 3 Pueblos

“Mint, sage, thyme, menthol, white flowers and soot – what an array of aromas! On the palate, it pops with cinnamon, nutmeg and crisp acidity. A gorgeous mezcal.”

Liqueur Gold Winners

HPS Epicurean Casa D’Aristi Huana

“Tropical fruit, oranges and grapefruit on the nose, with a moderate-dense mouthfeel with loads of tropical, tree and citrus fruit flavor, with a honeyed richness.”

HPS Epicurean Casa D’Aristi Kalani

“Coconut, chocolate and coffee take center stage, dense and mouth-filling, with loads of coconut and chocolate but some balanced acidity. Finishes slightly dry.”

Tequila Blanco Silver Winners

Baron Spirits Baron Platinum
Hacienda Destiladora de Michoacan SPR de RL Hacienda Maravatio
Heaven Hill Lunazul
Mexican Moonshine Mexican Moonshine Silver
Pan American Beverage & Tequila Imports, LLC Embajador
William Grant & Sons Milagro
William Grant & Sons Milagro Select Barrel Reserve
The Legacy Group Campeon

Tequila Reposado Silver Winners

Crotalo Spirits Lucha
El Cachanilla El Cachanilla
Garcia Group Spirits Celestial
Marsalle Company Hacienda Vieja
Pan American Beverage & Tequila Imports, LLC Embajador
Sazerac Company Monte Alban
William Grant & Sons Milagro Select Barrel Reserve

Tequila Añejo Silver Winners

Heaven Hill Lunazul Primero
The Legacy Group Campeon

Tequila Extra Añejo Silver Winner

Crotalo Spirits Lucha Tequila

Flavored Tequila Silver Winner

Agave Loco LLC Agave Loco Pepper Cured Tequila

Mezcal Joven Silver Winners

Dibela Enterprises 3 Pueblos
HPS Epicurean Marca Negra Dobadan
HPS Epicurean Marca Negra Ensamble
Viejo Indecente Mezcal Viejo Indecente Espadin
William Grant & Sons Montelobos

Rested Mezcal Silver Winner

Dibela Enterprises Kilometro 70

Tequila Blanco Bronze Winners

Chamucos Spirits LLC Palm Bay International
Garcia Group Spirits Celestial
Jim Beam Sauza 901 Silver
Marsalle Company Hacienda Vieja
Muerto Spirits Muerto
Revel Spirits Inc Revel Avila Agave Spirit
Sazerac Company Monte Alban

Tequila Reposado Bronze Winners

Brown Forman El Jimador
Palm Bay International Chamucos
The Legacy Group Campeon

Tequila Añejo Bronze Winners

Crotalo Spirits Lucha
Marsalle Company Don Felix
Palm Bay International Chamucos

Flavored Tequila Bronze Winner

Berezan Tequila Ltd De La Tierre

Mezcal Joven Bronze Winner

Dibela Enterprises Kilometro 70



Download the official Spirits of Mexico results for 2014

We Just Sit Around Drinking Tequila All Day

We don’t actually sit around drinking tequila all day, but that’s what a lot of people think we do.  There’s a lot of effort behind the scenes that goes into producing content for Tequila Aficionado.  One important thing is producing episodes of Sipping Off The Cuff.  Let me tell you a little about that.


It’s quite a process so we thought we’d share it with you:

First, we have to get the guys together.  Getting Alex and Mike together via Skype isn’t always easy.  family commitments, all the things that can go wrong with computers, and then there’s the software, both the recording software and Skype that have a part in whether or not our programs are recorded properly.

If we had roadies, we’d have them do the tech check for us.




We wash Reidel snifters, ensure we have vodka & melba toast for palate cleansing between tequila tastings, and then set up all the bottles of tequilas and other great agave spirits that must be tasted and reviewed.  It takes about an hour just to move furniture, set up the table and then bring everything down off the shelves, dust it off and then set it up nicely for photos just in case Mike & Alex decide to talk about all the brands awaiting review.  Setup time is usually when we take photos for Instagram, Facebook, Twitter and Vine.  It is important to us that the brands that send us samples feel it is a valuable proposition.  Providing them with social media content that adds to their electronic equity is very valuable in today’s market.


Filming At about 12-20 minutes per brand, it makes for a long night.  Mike & Alex will taste several brands in one night and usually spend about 4 hours filming together.  



I take the raw footage and edit it.  (Trust me, there are just some things those guys do that you just don’t want to see or hear.)  It takes about 45 minutes to review, edit, research, add facts, format, and produce each individual video.


Uploading Then we upload the videos to YouTube.  Some days it goes quickly and some days the computer is tied up all day because YouTube is running so slowly.  



With all that done, we’re ready to schedule and post the video on Tequila Aficionado.  We want to make each video posting as search engine friendly as possible so the tequila (and mezcal) brands get plenty of publicity.  That means digging into websites and Facebook for social media links, images, and details on each brand’s production process.  Some tequila brands turn out to be Not Safe For Work (NSFW) and that means wading through a whole lot of bikini images before finding one we can use.  (Please take a lesson from mezcal and stop marketing like it’s 1989?)

Then you, the tequila aficionados see the final product.  We hope the insights that Mike & Alex provide are worth your time.  It is always our hope that the materials we work so hard to produce are as educational as they are entertaining and everyone from the brand owner to the consumer feels it was time well spent.

Are you following us on Vine yet?

Dazed & Diffused: More on the Diffuser in Tequila Production

We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2  where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas.

 Here, Tequila Aficionado Media delves deeper…

What’s Not on The Menu

The Pastry War's stance on diffuser produced tequila and mezcal., We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating?, diffuser, diffusor, difuser, difusor

The Pastry War’s stance on diffuser produced tequila and mezcal.

On the wall of The Pastry War, a world renowned mezcalería and restaurant in the heart of Houston, TX, this chalkboard message proudly explains why owners, outspoken agave advocates Bobby Heugel and Alba Huerta, staunchly refuse to serve tequilas and mezcals produced with a diffuser.

In their view, it’s a battle between traditional methods of tequila [and mezcal] production which yields “delicious tequila [or mezcal],” versus more cost-conscious methods adopted by distilleries that produce “a shitty version of tequila [or mezcal].”

Let’s look more closely at this cursed contraption.

WTH Is It?

Mirriam-Webster’s online dictionary diffuser definition–

“a device for reducing the velocity and increasing the static pressure of a fluid passing through a system.”

Diffuser, by its own definition, denotes watering, stripping, deflecting or softening down the finished product, whether it be light, air, or agua miel, what will eventually be distilled into tequila.

Using only hot water and sulfuric acid to extract up to 98%-99% of the sugars from raw, uncooked agave, the resultant tequila, as described by noted agave lover, Fortaleza tequila brand ambassador and blogger, Khyrs Maxwell, in his detailed instructional post, There May Be Too Much Agave in Your Tequila or Mezcal  tastes like…

“…what I would consider to have a chemical/medicinal taste–sometimes slight, sometimes overbearing flavor profile that always seems to overshadow the beauty of the agave.”  

He further states that it “tastes very much like vodka” and has coined the term “AgaVodka.”

Lastly, Maxwell warns…

“So if you come across a tequila or mezcal made with a difusor, the only way that there can be “notes of cooked agave” is by adding that flavor during the finishing process.  They can add “notes of cooked agave?”  Why, yes.  Yes they can…I’ve seen and smelled the additive.  It does exist.”

Maxwell’s statement above excludes the use of authorized additives to blanco (unaged) tequila, of course.

As of December 2012, such practices have been outlawed by the CRT in its normas (rules and regulations governing the production of tequila).  It remains to be seen how well it will be enforced, however, so your pricey, Fruit Loop scented blanco may still be safe for a year or two until inventories are depleted.

Spanish diffuser manufacturer, Tomsa Destil, offers a closer look at the mega-masher and its process, which seem to go hand-in-hand with column distillation.

The site mentions that they have installed 12 diffusers for use in agave processing, but makes no mention of their clients, nor if sulfuric acid to extract sugars from agave is also needed.

Tomsa Destil diffuser., Diffusor in Tequila

Tomsa Destil diffuser.

The Stigma

While controversy swirls around the use of a diffuser, most educated tequila aficionados understand that it is not illegal to do so.  In fact, its application was accepted by the CRT some time ago.

As we mentioned in item #5 of our Craft Tequila Gauntlet, diffuser use by a distillery is a closely guarded secret even though it is a fairly large piece of machinery to try to hide.  There is a stigma attached to it, with most distilleries that have one completely denying that any of their star brands are processed with it.

While most of the Tequila Industry’s heavy hitters are known to possess diffusers, many also own regular shredders, autoclaves and even stone ovens.  Ask any major brand owner whose tequila is produced at these maquiladoras (large production facilities that churn out juice for contracted brands) whether they are a by-product of a diffuser, and they vehemently deny it.


Ruben Aceves, Casa Herradura, Diffusor in Tequila

Ruben Aceves, Casa Herradura.


In the Twitter thread attached to The Diffusor in Tequila Production: Are They Cheating? it was revealed that Casa Herradura had used a diffuser from 2001-2010.

The historic tequila maker initially implemented the super shredder during the last great agave crisis of the late 90s.  Years later, it was taken to task by an organized group of key concerned mixologists and tequila supporters who refused to use Herradura in their cocktails or to include it in their bar menus due to a drastic change in its original flavor profile and quality.  Herradura finally succumbed and stopped using it for that label.

Vintage Casa Herradura, logo, Diffusor in Tequila

In the following screen captures of a Twitter chat from May 1, 2014, Ruben Aceves, Casa Herradura’s Director of International Brand Development, admits that the diffuser is now only used for their Antiguo, El Jimador, and Pepe Lopez brands.


Twitter chat #AskRuben.

More Twitter chat. #AskRuben


Aceves had previously come clean to spirits writer, Emma Janzen in her article for The Statesman here.

In Khrys Maxwell’s aforementioned blog, he lists tequila producers known to employ diffusers.  Tequila Aficionado also includes this list on every updated NOM List for your convenience.

Nevertheless, one of those distilleries mentioned in Maxwell’s list boldly refuses to hide behind a veil of secrecy–

Destilería Leyros (NOM 1489).

In Defense Of Diffusers

Destilería Leyros, producers of their flagship brand, Tequila Don Fermin and many others, bills itself as a model for modern and efficient tequila making.

It was proudly represented that way even in the wildly popular Spanish language telenovela Destilando Amor, where it stood in for the then fictional Destilería Montalvo.


Enrique Legorreta Carranco, one of the owners of Leyros, agreed to answer some of our questions and to try to help dispel the myths and mysteries surrounding the diffuser.


“I am aware about the controversy of using difusor [Spanish spelling] in the tequila process.  Here are some key factors and benefits of the process in order to be firm with the press:

“In fact, there is nothing to hide and we are willing to receive tequila bloggers, media or people from Tequila Aficionado in order to know first hand this innovative and ecological process.”


“The difusor extracts the agave juice first of all, followed by the cooking of the agave juice to extract the agave sugars.  This cooked agave juice is called the agua miel.  In traditional process they first cooked the agave followed by the agave juice extraction.  We obviously need to cook the agave juice in order to get its sugars in order to be able to be fermentated (biological process where sugar turns into alcohol).”


[We'll note that Sr. Legorreta took issue with the portrayal of the tastes and essences of tequilas produced with a diffuser as described by some bloggers, believing them to be too subjective.]

“This process gives to the taster a more herbal, clean and citric experience.  Also this process is more efficient and as a result gives a tequila with better standards in methanol, aldehydes and other compounds not desired because at high levels produces hangovers.”


Traditional Process vs. Modern Technology

“We respect a lot [the] traditional process.  The only thing we believe is that the consumer has the last word to choose between one tequila flavor from another.
“There are people that prefer the traditional strong flavor from tequila.  Other people are preferring tequilas [that are] more pure, citric with subtle notes of fresh agave like if you are smelling [the] agave and [the] land.”



Reiterating what was demonstrated in the videos above, Sr. Legorreta explains…
“A difusor process uses less than 50% of energy, and less than 60% of water used in traditional processes to produce same quantities of liters.  Additional to this [at the] Leyros Distillery we recycle the bagasse that we get in the last phase of the difusor.  All this with our completely self-sufficient green boiler is fueled with bagasse from our own mill.”


About That Stigma…

“About why many distilleries denied they have a difusor, I can guess without knowing a reason from first hand–that is because traditional process with ovens sounds more romantic than the technology of a difusor.”
“In fact, a lot of distilleries focus their marketing efforts around traditional processes.  I guess this is working.  If not, I [suppose] they would be focusing more in the tasting notes of the final product.”
Indeed, Destilería Leyros’ website and videos play on the romance using a smattering of phrases as, “It tastes like countryside, like fire in your blood,” and “Like a passionate kiss, the Taste of Mexico.”

A New Style

In much the same manner as importers, brand owners, and maestro tequileros defend

Don Fermin barrel room at Destilería Leyros.

Don Fermin barrel room at Destilería Leyros.

(and advertise in their marketing materials!) the use of additives in their aged tequilas (“finished and polished”), Sr. Legorreta asserts that juice made with a diffuser is simply another style of tequila.

“The essence of tequila is the agave, and both processes distill agave, just in different ways.  There are some people that love traditions [and] there are others that like to innovate and improve things.”
Just as Leyros’ website and videos “invites you to taste and compare, and then let your palate decide which tequila you’d rather raise in a toast,” Sr. Legorreta concludes:
“At the end of the day, or the end of the history, [it] is the consumer [who] chooses their tequila without a bias in the information.”
Some Truths to Consider

The Leyros videos above claim to use machinery as a way to “considerably reduce the risk of injury” to the people on their workforce.  Yet, as Maxwell points out…

“Not only is the difusor a way to pump out product, it also uses a very small labor force.  As more distilleries use the difusor, there will be less jobs available to those, who for hundreds of years,  have built towns and created families by working in the agave distillate industry.  So what happens to the unemployed?  …do they leave for the US to become illegal immigrants?  Or do they work for the narcos?”

At the risk of being redundant, it bears repeating what noted agave ethno-botanist, Ana Valenzuela said about the diffuser here




“…to prohibit the use of diffusers (in hydrolysis of agave juices) that takes the “soul” (the flavor of baked agave) out of our native distillates, singular in the world for its complexities of aromas and flavors.”

In conclusion, if current figures are correct, exports of tequila rose 16% to US$568 million in the first six months of 2014, compared to the same period last year.  It is expected that China will import 10 million liters of tequila in the next 5 years.

Where will Mexico find enough agave to serve their thirsty customers?

Mezcaleros de Oaxaca protestan.

Mezcaleros de Oaxaca protestan.

These guys know where.

Turning A Blind Eye

On September 4, 2014, dozens of mezcaleros (mezcal producers) dumped 200 liters of mezcal onto the streets of Oaxaca City in protest for their government’s lack of support against tequileros from Jalisco who are allegedly raiding tons of espadín and other maguey (agave), the prime ingredient in mezcal, to produce tequila.

In the process, say Maestros del Mezcal Tradiciónal del Estado de Oaxaca (a trade association) 15 of the 32 varieties of maguey native to Oaxaca are in danger of becoming extinct.

Don’t Say We Didn’t Warn You

Without maguey there is no mezcal or tequila.

Without maguey there is no mezcal or tequila.

Thanks to these transnational maguey marauders, the burgeoning mezcal industry’s days are numbered, it seems.

If indeed a diffuser strips away the agave’s regional characteristics leaving behind a more citric, vodka-like, cookie cutter flavor profile that easily lends itself to clandestine adulteration, over distillation and multiple barrel blendings, then what’s to keep these pirate tequileros from pilfering agave from outside the requisite growing states and using a diffuser to crank out “tequila?”

These days, filling orders to emerging world markets is more important than the blatant disregard for the Denomination of Origin.

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